30 minutes here, 30 minutes there, and before he knew it, Matt Hoots had created nearly 80 videos for SawHorse Design Build and Remodeling, the Atlanta company where he is CEO.
"We like to use video because because it's an easy way to communicate with images and audio," Matt told me yesterday. "Any time we find ourselves repeating the same message over and aover again, we create a video and then refer people to it. A lot of times we've even converted prospects to sales this way."
It's official, remodelers: Video marketing has found its way well into the remodeling and small-business mainstream. You don't need a marketing agency, a high-end editing suite, or even a tech-savvy freelancer or teenage nephew to master it.
Take the video below. Like most of the videos on SawHorse's website and YouTube channel, Matt created it himself in 30 minutes or so using inexpensive video cameras (and still images, in some cases) and Windows Live Movie Maker software. Only a few include kids -- but the cute factor never hurts.
SawHorse videos cover a broad range of topics -- about the company, client testimonials, how solar hot water heaters work, for starters -- and appear in multiple places for maximum viewing, including appropriate spots on the company's website and as pop-ups in company e-letters.
"We just signed a contract today," Matt said yesterday. A big part of the new client's education and buy-in came from video links that he had sent her in response to some of her questions.
He even credits video with helping to keep the company afloat in the past few years. "Honestly, without green work and video and other social media, I don't know if we would have survived."
Excellent blogging site for field technicians. Thank you kindly Phil.
Submitted By Michele Brower - 11/7/2011 10:59:00 AM